Blog
Insights from auditing
147+ plumbing websites
Plumbing Referral Program: How to Systematize Word-of-Mouth
65% of new business comes from referrals, but only 29% of happy customers refer without being asked. Here's how to build a referral system that compounds.
Schema Markup for Plumbers: What It Is and How to Add It (47% Are Missing It)
47% of plumbing websites have no schema markup. Sites with structured data see 20-30% higher click-through rates. Here's how to add it in under an hour.
Plumbing SEO: The 7 Pages Every Plumber's Website Needs (and 53% Are Missing)
53% of plumbing sites are missing service area pages. Our audit of 1,893 sites reveals the 7 pages that drive organic traffic and convert visitors.
How to Create Service Area Pages for Your Plumbing Website (Step-by-Step)
53% of plumbing websites have no service area pages. Our audit of 1,893 sites shows location pages generate 3x more local search traffic than sites without them.
How to Write a Plumbing Service Page That Actually Ranks on Google
Most plumbing sites lump all services on one page. Our audit of 1,893 sites shows dedicated service pages generate 3.5x more organic traffic per service.
What High-Performing Plumbing Sites Don't Use (Templates, Builders, and Tech That Holds You Back)
We audited 1,893 plumbing websites and found the same anti-patterns killing conversions. 57/100 avg score — here's the tech dragging sites down.
How to Optimize Your Plumbing Website for AI Search and Google AI Overviews
45% of consumers now use AI for local recommendations. Our audit of 1,893 plumbing sites shows most are invisible to AI search — here's how to fix that.
We Audited 1,893 Plumbing Websites. Here's What We Found.
Data from 1,893 plumbing sites across 13 states reveals the avg score is 57/100. See every gap, city ranking, and state breakdown from our audit.
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